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Black Friday Sale Buy 2 Get 1 Free

Meet the newest version of our best-selling 24/7 Lift Bra — designed to give you that same natural push-up effect, now crafted in soft, lightweight cotton for unbeatable everyday comfort.

The 24/7 Lift Cotton combines everything you love about the original — the flattering shape, the smooth fit, and the perfect lift for smaller busts — with a fresh, breathable feel that moves with you.

No wires, no stiffness, no slipping — just a barely-there lift that feels as good as it looks.

Why you’ll love it

  • Made from premium breathable cotton

  • Natural-looking push-up lift designed for smaller sizes

  • Cloud-soft padding for a rounded shape under clothes

  • Wireless design for complete freedom and comfort

  • Everyday essential you’ll want to wear from morning to night

 

24/7 Lift Cotton Edition - Push-up Bra

Regular price $79.95 $39.95
Unit price
per 
Buy 2, Get 1 Free
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Instant Push-Up Effect
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Made for AA-C Cups Only
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Body Hugging Fit
Black Friday Sale: Low Stock
Size guide
24/7 Lift Cotton Edition - Push-up Bra
Regular price $79.95 $39.95
Unit price
per 
Buy 2, Get 1 Free

Free shipping to

Buy 2, Get 1 Free

Add 3 bras to your cart and the discount will be applied automatically

Meet the newest version of our best-selling 24/7 Lift Bra — designed to give you that same natural push-up effect, now crafted in soft, lightweight cotton for unbeatable everyday comfort.

The 24/7 Lift Cotton combines everything you love about the original — the flattering shape, the smooth fit, and the perfect lift for smaller busts — with a fresh, breathable feel that moves with you.

No wires, no stiffness, no slipping — just a barely-there lift that feels as good as it looks.

Why you’ll love it

  • Made from premium breathable cotton

  • Natural-looking push-up lift designed for smaller sizes

  • Cloud-soft padding for a rounded shape under clothes

  • Wireless design for complete freedom and comfort

  • Everyday essential you’ll want to wear from morning to night

 

Loved by 120.000+ others

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Curious to confident

  • 5 stars: 44 (69%)
  • 4 stars: 20 (31%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Stewart Hines
Great color

Great color, fantastic fit i just love it nice soft material.

F
Freya Andersson
My absolute favorite new bra!

My absolute favorite new bra! It's so soft, the fit is perfect, and it looks amazing. Please make more colors! :)

L
Lisa Popovich
Best fitting bra, soft and comfortable!

Best fitting bra for my non existing boobs! The fabric is soft and comfortable. I wish this came in more colors!

I
Isabella Iannitto
Fits great and it’s so nice to finally have a

Fits great and it’s so nice to finally have a bra that has no gaps and gives lift

K
Kristin High
This one fit perfectly

This one fit perfectly. A bit more push than I expected, but it's hard to tell with my boobs, so I am happy with the fit and the look.

e
erin cekosh
Wonderful! So soft and comfortable i forget im

Wonderful! So soft and comfortable i forget im wearing it!

R
Rebecka Davis
Great feel and support

Great feel and support.

L
LESLEY ANDERSON
I'm so impressed

I'm so impressed. This is my first purchase from the brand. I used the fit guide on the website and this bra does indeed fit me very well. It's comfortable, looks smooth under clothes, and is well constructed. Thank you.

O
Olivia Simon
These are great bras! I’m very happy with the customer service as well

These are great bras! I’m very happy with the customer service as well.

C
Crystal Zoda
too

too small

L
Lindsey Smith

Just got mine today and I’m absolutely in love. First bra I’ve ever had this comfortable with this much lift.

T
Trent Carnathan
Very happy with it

I really like this one as an everyday bra, it's very comfortable. I am so happy to have bras that actually fit my smaller chest, it feels how my bras did when my chest was larger.

A
Amber swallow
Twin peaks

I am a mtf transexual submissive sissitgirlie. I wore this bra for a photo shoot with the tgals we are just so happy being ourselves i am a 34b
We are all permanently plugged and caged. Our bodies are changing into the women we where ment to be. Our sissiwomanhood was placed perfectly ready for inspection. Our masters are very very very happy 💓 with us . Tia for jk/As/ll/Al

T
Tanja S.
Fits well and very comfortable

Fits well and very comfortable.

L
Lori Quarrie
Very comfy!

Very comfy! I will definitely order a couple more!

F
Fabiola Luciana Llerena
Amazing Bra

Amazing Bra, comfortable and really push up

C
Cecilia Kuzmic
It’s as described

It’s as described. The only thing I’m not a fan of is how flat the bra is. For comparison, the front clasp bras have a rounded shape while this one is just flat. Other then that it’s comfortable.

M
Melanie
I absolutely love these bras! They fit well and are very comfortable

I absolutely love these bras! They fit well and are very comfortable.

K
Kasi Monsen
New Favorite Bra

Her ready for some cleavage small boob ladies!!! This bra is so comfortable and there's no gappage in the bra cups.
I feel so confident wearing this bra! Wish it came in more sizes!

T
Tish Garber
Bought for my daughter (14) who is struggling to find a bra that makes her feel confident

Bought for my daughter (14) who is struggling to find a bra that makes her feel confident. She likes this fit really well!

E
Erica Chaplin
So comfortable and fits amazing

I can't believe how comfortable and how well this bra fits!

A
Allison R.
It actually fits!

I was skeptical about trying this brand but it’s near impossible for me to find a bra that actually fits me (30C) so why not. I gave myself a couple days after receiving the order to see how I actually felt about the 2 for 5 deal. They actually fit and there is zero excess fabric! The bras are comfortable and have a wide variety of options. It’s great to finally find something that works for me. Thank you!

M
Melissa Hart
Cotton bra heaven!

I have super sensitive skin and most bras irritate me by the end of the day. This cotton edition is a DREAM. No itching, no redness, just soft cotton against my skin all day. And the push-up effect is still there!

R
Riley
My sensitive skin thanks you

I break out from synthetic fabrics and have been stuck wearing basic cotton bralettes with zero support. This bra changed everything. Cotton comfort with actual push-up! I nearly cried putting it on.

N
Nevitt
Comfortable nad fits well

Comfortable nad fits well, but the wire still pokes like most bras.

M
Madison
So breathable

I live in Texas and bras are usually a sweaty nightmare. This cotton one is SO much more breathable than my other bras. And it still gives me lift and shape. Lifesaver for hot climates!

B
Beth Ann
Best bra for eczema prone skin

I have eczema and bras have always been a struggle. The cotton fabric on this is so gentle on my skin. No flare-ups after a full week of daily wear. AND I get a push-up effect? Incredible.

W
Whitney
Cotton + push-up = genius

I didn't know I needed this until I had it. The cotton feels so natural against skin and the push-up is subtle but effective. I've been wearing this every single day.

H
Haleema Bushra
Best quality

So good, hope they launch same quality in different colors in near future!

N
Nina Irene Jespersen
Comfy

Fits way better then store brands
Still hasslight gap attorney corner
Very comfortable would give 5 stars if wasn't for slight gap.
Could use little more padding

M
Michelle Allen
Great fit

Great fit , very comfortable. Unfortunately still waiting on remainder of my order

S
Sofia
Breathable and beautiful

This bra is everything. The cotton is soft, it breathes so well, and it actually gives me a nice shape. I'm someone who overheats easily and this has been a game changer in that department.